Re: VESTI iz industrije igaraCitat:
Recently, at least three separate studies have testified to video games' ballooning appeal, particularly one that has female gamers outnumbering male gamers in the 25-to-34 age category 2-to-1, regardless of platform. In addition, on PCs, female adults are almost twice as likely to spend more than 20 hours per week gaming compared to men, according to the CEA's "2006 Gaming Technology Study."
This doesn't necessarily mean these female gamers are willing to pay for play. The poll's results reflect women's engagement mainly in online games, many of which are free of charge, according to the study conducted by the Arlington, VA-based Consumer Electronics Association (CEA) together with the popular GameSpot Web site.
This doesn't necessarily mean these female gamers are willing to pay for play. The poll's results reflect women's engagement mainly in online games, many of which are free of charge, according to the study conducted by the Arlington, VA-based Consumer Electronics Association (CEA) together with the popular GameSpot Web site.
Citat:
In his "Understanding The Mobile Games Consumer" report this month, Graham Brown suggests that cell phone games need to evolve from their current focus on young, male core-gamers to middle-aged females, "the very same market that has grown significantly online in recent years." Brown is CEO of the UK-based Wireless World Forum.
"The draw of the mobile youth segment is compelling," he adds, "but revenues are limited and competition for this segment is intense. On the other hand, females -- and, in particular, older consumers -- are a real growth area. In 2006, we will see the number of female games consumers outnumber males for the first time globally."
"The draw of the mobile youth segment is compelling," he adds, "but revenues are limited and competition for this segment is intense. On the other hand, females -- and, in particular, older consumers -- are a real growth area. In 2006, we will see the number of female games consumers outnumber males for the first time globally."
Citat:
"We're going to see a greater focus on games that are very clearly themed to women," says McDonnell, "just as action, sports and, to some extent, casino games have been clearly themed to men in the past and present. The industry is recognizing that women are the majority of the audience ... and that trying to make games unisex doesn't always make them as compelling as if they were themed to one gender or the other."
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