ClickZ: Measuring Blog Marketing

ClickZ: Measuring Blog Marketing 15.01.2005. u 22:14 · pre 265 meseci #1

Citat:

Marketers eager to buy into blogs don't suffer from a lack of options. The range of entry points to advertising in so-called citizen's media may flummox some experienced online media buyers. There are standard banner ads, contextual ad products, in-post sponsorships, or even unique sole-sponsorship blog opportunities.

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Re: ClickZ: Measuring Blog Marketing 16.01.2005. u 08:56 · pre 265 meseci #2

U istom članku ima i sledećih navoda:

Citat:

There's nothing unique about the way in-page blog ads are measured and reported, according to several brands that have advertised in blogs and ad networks that represent these sites.

...

Citat:

None of these marketers reported special challenges in measuring their blog banners. That's not surprising, since banner ads can be run on blog sites just as they are on any other Web pages. However, some advertisers reported a difference in how they handle those metrics.

Imam slično mišljenje kao ovo što je prezentovano, uključujući i objašnjenje da je (pozitivna) razlika u tome što se Blog oglašavanje za sada ne koristi često pa su i efekti drugačiji u odnosu na klasično Web oglašavanje.

Re: ClickZ: Measuring Blog Marketing 20.01.2005. u 13:26 · pre 265 meseci #3

Kad pricamo o blog marketingu, treba spomenuti i nuspojave, tj. sve veci comment spamming koji polako postaje neizdrziv, uprkos raznim blacklist filterima i ostalim mehanizmima zastite.

Na guglovom blogu (http://www.google.com/googlebl...1/preventing-comment-spam.html) se moze videti da i veliki G pocinje da se razracunava sa comment spamerima.

Da li ista na netu moze proci bez spamera...

Potpis

Jeff, one day you’ll understand that it’s harder to be kind than clever.

Re: ClickZ: Measuring Blog Marketing 20.01.2005. u 22:19 · pre 265 meseci #4

Na žalost blog-subkultura je sa popularnošću donela i novi model zloupotreba - komentar spam, na neki način "web marketing" u najbanalnijem obliku.

Koliko je ovo velika pošast govori i udruživanje velikih Web igrača (Google, Yahoo i MSN) u zalaganju za dodavanje novog atributa Nofollow anker tagu.

Potpis

ICT magazin
IT, Mobile, Gaming online magazin
------------------------------
Blog
Svakodnevnica Blog Auto blog
------------------------------

Kompjuterski e-zine
Personal magazine

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