Massive Video Game Growth
Interestingly, and perhaps not surprisingly, it's the video game industry that is expected to be the fastest-growing component of the media sector worldwide. Double-digit growth is expected to be propelled by sales of the upcoming next-generation consoles, online and wireless Internet access spending and online advertising.
The global video game market, according to PWC, will increase from $25.4 billion in revenue in 2004 to almost $55 billion in 2009, growing at a 16.5 percent compound annual rate -- and according to how they define the video game category, these figures don't even include the spending on hardware and accessories. PWC believes that the introduction of the next-gen consoles, as well as the continued growth of handheld and mobile gaming, will be key drivers of growth.
PC games in decline, says PWC
The analysts at PWC also think that the PC game market will continue to shrink. In fact, PC game sales are projected to decline from $771 million in 2004 to $655 million in 2009. There is one region, though, where PC games are expected to grow: Latin America. PWC says that limited competition from the new technologies of online and wireless games will enable PC games to flourish there.
The Asia-Pacific video game market, specifically, is also projected to maintain its leadership, growing by 18 percent on a compound annual rate through 2009, reaching $23.1 billion. The U.S. video game market isn't far behind and is estimated to grow by 12.9 percent compounded annually to reach $15.1 billion in 2009. The fastest growing region for video games, however, is believed to be EMEA (Europe, Middle East, Africa), which is expected to increase by a compound annual rate of 19.1 percent from $6.0 billion in 2004 to $14.3 billion in 2009.