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Google postaje Alphabet

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icon Google postaje Alphabet11.08.2015. u 09:51 - pre 82 meseci
Google to restructure into new holding company called Alphabet

‘Slimmed down’ Google will be largest subsidiary of parent company, whose structure is said to be similar to that of Warren Buffet’s Berkshire Hathaway

Google is dead. Long live Alphabet.

The tech company announced on Monday that it would rebrand itself as Alphabet – a new holding company whose largest wholly owned subsidiary will be Google.

In a surprise blog post made public after the stock markets closed Larry Page and Sergey Brin, Google’s co-founders, announced a radical shake-up of the company’s corporate structure and management, handing control of its core search engine business to rising star Sundar Pichai.

http://www.theguardian.com/tec...google-alphabet-parent-company
 
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icon Re: Google postaje Alphabet11.08.2015. u 10:05 - pre 82 meseci
Pretpostavljam da je najveci razlog izbegavanje tuzbi za monopol (koriscenje jednog za stvaranje drugog monopola). Sad ce drugi monopol imati druga firma. Nadam se ipak da takve stvari ne prolaze.
 
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icon Re: Google postaje Alphabet11.08.2015. u 11:39 - pre 82 meseci
Mislim da je glavni razlog izbegavanje poreza, jer su se već otvoreno time hvalili. Varijacija procesa opisanih u knjizi Treasure Islands -Uncovering the Damage of Offshore Banking and Tax Havens, autor je Nicholas Shaxson. Dele istu adresu sa još 200.000 drugih kompanija u jednoj jednospratnoj zgradi.


 
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