Google to restructure into new holding company called Alphabet
‘Slimmed down’ Google will be largest subsidiary of parent company, whose structure is said to be similar to that of Warren Buffet’s Berkshire Hathaway
Google is dead. Long live Alphabet.
The tech company announced on Monday that it would rebrand itself as Alphabet – a new holding company whose largest wholly owned subsidiary will be Google.
In a surprise blog post made public after the stock markets closed Larry Page and Sergey Brin, Google’s co-founders, announced a radical shake-up of the company’s corporate structure and management, handing control of its core search engine business to rising star Sundar Pichai.