Nokia and Microsoft enter strategic alliance on Windows Phone, Bing, Xbox Live and Office

Nokia and Microsoft enter strategic alliance on Windows Phone, Bing, Xbox Live and Office

It's happened. Former Microsoft exec and current Nokia CEO Stephen Elop has married his future and his past in the holy matrimony of a "strategic alliance." Windows Phone is becoming Nokia's "principal smartphone strategy," but there's a lot more to this hookup -- scope out the official press release just after the break. Microsoft's Bing and adCenter will provide search and ad services across Nokia devices, while Nokia will look to innovate "on top of the platform" with things like its traditional strength in imaging. Ovi Maps will be a core part of Microsoft's mapping services and will be integrated with Bing, while Nokia's content store will be integrated into (read: assimilated by) Microsoft's Marketplace. Xbox Live and Office will also, as is to be expected, feature on these brave new Microkia handsets. An open letter on Nokia's Conversations site, penned jointly by Stephen Elop and Steve Ballmer, sets out the foregoing details along with the following statement of intent:

"There are other mobile ecosystems. We will disrupt them. There will be challenges. We will overcome them. Success requires speed. We will be swift. Together, we see the opportunity, and we have the will, the resources and the drive to succeed."

Iskreno vidim ugao MSa u svemu ovome ali ne vidim zasto se Nokija vezala za MS i sebi uskratila druge opcije.

Is the Nokia/Microsoft horse a stallion or a tired nag?:
What I can say is that it is incredibly difficult to create a single enterprise with ruthless purpose when two giant businesses, with strong, proud respective cultures, decide to collaborate as equals. Typically if ground has to be made up fast in a competition, it helps to know who is actually in charge, who is holding the reins.
I am trying to remember a successful precedent of collaboration on this scale - involving businesses from different continents and with pretty different products and services - that worked, absent a formal takeover of one company by another, or a full-scale merger that created a unitary board and hierarchy.
Maybe it is a failure of memory or imagination, but I can't think of any encouraging precedent. Which of course doesn't mean that the deal will fail - just that globalisation and technological change has thrown up a new kind of deal, whose results are uncertain.
There is something rather awe-inspiring about the idea of two great beasts from different species trying to work together and have babies. If they succeed in procreating, and that's by no means certain, will the hybrid progeny be a stallion or some kind of hobbled, galumphing nag?

dejanet: Videcemo, ako ms krene da menja namespace-ove u qt, kao oracle onomad u javi..

Tyler Durden:Iskreno vidim ugao MSa u svemu ovome ali ne vidim zasto se Nokija vezala za MS i sebi uskratila druge opcije.

dejanet: @nedeljko:
Razumeo sam da moze da se cacka po njihovom source-u, ali ako hoces da komercijalizujes takvu aplikaciju onda si predmet LGPL licence (mozda gresim)..