Re: MLM piramida - internet - HrvatskaCitat:
Dakle jedan poduhvat sa vrlo neizvesnim završetkom, jer u startu imaš mnogo troškova a obim prodaje ti je nepoznat, pa tako mnogo rizikuješ.
Postoji nesto sto ti ocigledno ne znas a to je da svako ozbiljan pre plasmana neke robe na trziste vrsi ispitivanje istog da bi video koliko je raspolozenje potencijalnih kupaca za datu robu.
Jos ima tu stvari koje MLM cine odvratnim i losim.
Po mnogim istrazivanjima MLM pristup kod potencijalnih kupaca stvara psihicku odbojnost i moze u mnogome da umanji rejting firme koja koristi MLM kao sistem distribucije, prezentovanja i prodaje svoji proizvoda.
MLM sistem je odrziv samo u nisko razvijenim zemljama jer je to pogodno tlo za vrbovanje potencijalnih ''distributera''.
PAZLJIVO PROCITAJ SLEDECI TEXT
(ako ne znas engleski prevescu)
Citat:
Why do people buy lottery tickets? When dreams crash head-on into reality, a lot of people let the dreams win. You know the sales pitch: "it costs you nothing, and the potential is limitless!" However, both claims are fraudulent:
1.
"It costs you nothing"- Wrong. In fact, an Amway "business" has just as much overhead as, say, an insurance agent. You need to have sales materials. You need to burn gasoline to go prospecting. You need to pay extra car maintenance for all that added travel. You may need to pay long-distance phone bills. You'll start burning a lot of cell-phone hours, just like any insurance agent. And you'll need to consume vast amounts of time, arguably the most precious resource of all.
2.
"The potential is limitless"- Wrong, unless you're willing to screw a lot of people for a lot of money. You see, despite Amway's protestations that it's not a pyramid scheme, it is only through the pyramid commissions structure that anyone can ever hope to reach their "limitless" earning potential. On a typical sale, there is a pyramid of distributors (diamond, emerald, platinum) who will take commissions, and your objective is to be at the top of that pyramid. Why? Because everybody at the bottom of the pyramid is losing money, and that lost money is being funneled to the top.
Amway distributors will sell you on the idea of compounding. You buy $200 a month of Amway products for yourself, upon which you get a few dollars back. But if you can sign up 10 people, and they sign up 10 people apiece (and so on, and so on), eventually you'll have 7,000 people, which will qualify you for the "diamond" distributor category. And if each of those people buys $200 a month of Amway products, you will generate nearly $17 million in yearly sales! Now you can sit back, relax, and just rake in the profits! Easy, right?
Wrong. The model usually collapses long before that, because quite frankly, most people aren't gullible enough to go for it. They can talk about compounding all they like, but according to the FTC, some 75% of Amway distributors drop out, and according to Amway's own figures, nearly 60% of those left are "inactive". Is it truly realistic to imagine that you can build up a stable network of 7,000 active distributors?
1.
"It costs you nothing"- Wrong. In fact, an Amway "business" has just as much overhead as, say, an insurance agent. You need to have sales materials. You need to burn gasoline to go prospecting. You need to pay extra car maintenance for all that added travel. You may need to pay long-distance phone bills. You'll start burning a lot of cell-phone hours, just like any insurance agent. And you'll need to consume vast amounts of time, arguably the most precious resource of all.
2.
"The potential is limitless"- Wrong, unless you're willing to screw a lot of people for a lot of money. You see, despite Amway's protestations that it's not a pyramid scheme, it is only through the pyramid commissions structure that anyone can ever hope to reach their "limitless" earning potential. On a typical sale, there is a pyramid of distributors (diamond, emerald, platinum) who will take commissions, and your objective is to be at the top of that pyramid. Why? Because everybody at the bottom of the pyramid is losing money, and that lost money is being funneled to the top.
Amway distributors will sell you on the idea of compounding. You buy $200 a month of Amway products for yourself, upon which you get a few dollars back. But if you can sign up 10 people, and they sign up 10 people apiece (and so on, and so on), eventually you'll have 7,000 people, which will qualify you for the "diamond" distributor category. And if each of those people buys $200 a month of Amway products, you will generate nearly $17 million in yearly sales! Now you can sit back, relax, and just rake in the profits! Easy, right?
Wrong. The model usually collapses long before that, because quite frankly, most people aren't gullible enough to go for it. They can talk about compounding all they like, but according to the FTC, some 75% of Amway distributors drop out, and according to Amway's own figures, nearly 60% of those left are "inactive". Is it truly realistic to imagine that you can build up a stable network of 7,000 active distributors?
Citat:
Amway's defenders will try to confuse you with superfluous details and perhaps even business jargon, but let's look at this scientifically, shall we? Suppose you have a completely sealed black box except for an inlet and outlet. You put 10 units of mass/energy in, and you get only 5 units of mass/energy out. Logically, there must be 5 units of mass/energy still sitting in there, right?
Well, we can do the same thing with the MLM distributor group (not Amway itself, since we're only concerned with the profitability of the distributors). We have a black box (the MLM group, including all of its members), we have an influx of mass (new members joining) and energy (sales income), and an outflow of mass (disillusioned members quitting) and energy (expenses, payments to Amway for products). If income exceeds expenses, then you have a profit. If expenses exceed income, then you have a loss. So far, so good.
So how much mass/energy is entering, and how much is leaving? Is the box getting more full, or more empty? Doth thy cup runneth over, or doth it run dry? Let us examine the example of Quixtar in 2000. Remember that their reported revenue was $518 million and their reported commissions were $143 million. Also remember that it has been estimated that roughly 80% of Amway/Quixtar sales are "self sales", where the distributor buys his own merchandise, so only 20% of total sales come from an outside source and can be considered true income for the group.
See the problem? They sell you a business model in which you can sell your products to yourself and still make money. They assure you that it works because you pocket your own commissions. Millions of people who apparently flunked high school math seem to believe them. Is this not insane?
Perhaps the best analogy for the Amway distributor group is not a black box after all. Perhaps the best analogy is a black hole.
Well, we can do the same thing with the MLM distributor group (not Amway itself, since we're only concerned with the profitability of the distributors). We have a black box (the MLM group, including all of its members), we have an influx of mass (new members joining) and energy (sales income), and an outflow of mass (disillusioned members quitting) and energy (expenses, payments to Amway for products). If income exceeds expenses, then you have a profit. If expenses exceed income, then you have a loss. So far, so good.
So how much mass/energy is entering, and how much is leaving? Is the box getting more full, or more empty? Doth thy cup runneth over, or doth it run dry? Let us examine the example of Quixtar in 2000. Remember that their reported revenue was $518 million and their reported commissions were $143 million. Also remember that it has been estimated that roughly 80% of Amway/Quixtar sales are "self sales", where the distributor buys his own merchandise, so only 20% of total sales come from an outside source and can be considered true income for the group.
See the problem? They sell you a business model in which you can sell your products to yourself and still make money. They assure you that it works because you pocket your own commissions. Millions of people who apparently flunked high school math seem to believe them. Is this not insane?
Perhaps the best analogy for the Amway distributor group is not a black box after all. Perhaps the best analogy is a black hole.
