Prenatrpanost Web stranica (Web Page Clutter)
Evo interesantne priče o prenatrpanosti Web stranica. Najinteresantnije jeste da rezultati na kraju govore o tome da nije bitno šta developer misli o sajtu, nego šta misle korisnici, i to in general :)
http://www.dynamiclogic.com/na/pressroom/coverage/?id=118
Study: Web Page Clutter and Online Advertising Effectiveness
Dynamic Logic recently presented a study exploring the relationship between Web page clutter and online advertising effectiveness. The hypothesis was that increased clutter on the web page would be detrimental to the branding effectiveness of the advertising on that page.
In the report, "clutter" was defined in two ways:
(1) "Defined clutter": the number of elements on a web page, including graphics, text and other visual stimuli; one web page was chosen and altered to create three test environments: very, somewhat and not cluttered. (2) "Perceived clutter": respondents were asked to rate the specific page they visited on how cluttered it felt to them. In all environments, multiple ads were tested to minimize creative biases and isolate the variable of page clutter.
The research results show that Perceived clutter has more of an impact on ad effectiveness than Defined clutter.
 |  |
 |
