Android Shakes Up U.S. Smartphone Market

Android Shakes Up U.S. Smartphone Market

First quarter 2010 information from The NPD Group's Mobile Phone Track reveals a shift in the smartphone market, as Android OS edged out Apple's OS for the number-two position behind RIM.

PORT WASHINGTON, NEW YORK, MAY 10, 2010 - The Android operating system (OS) continued to shake up the U.S. mobile phone market in the first quarter (Q1) of 2010, moving past Apple to take the number-two position among smartphone operating systems, according to The NPD Group, a leading market research company. NPD’s wireless market research reveals that based on unit sales to consumers last quarter the Android operating system moved into second position at 28 percent behind RIM’s OS (36 percent) and ahead of Apple’s OS (21 percent).

“As in the past, carrier distribution and promotion have played a crucial role in determining smartphone market share,” said Ross Rubin, executive director of industry analysis for NPD. “In order to compete with the iPhone, Verizon Wireless has expanded its buy-one-get-one offer beyond RIM devices to now include all of their smartphones.”

Strong sales of the Droid, Droid Eris, and Blackberry Curve via these promotions helped keep Verizon Wireless’s smartphone sales on par with AT&T in Q1. According to NPD’s Mobile Phone Track, smartphone sales at AT&T comprised nearly a third of the entire smartphone market (32 percent), followed by Verizon Wireless (30 percent), T-Mobile (17 percent) and Sprint (15 percent).

“Recent previews of BlackBerry 6, the recently announced acquisition of Palm by HP, and the pending release of Windows Phone 7 demonstrates the industry’s willingness to make investments to address consumer demand for smartphones and other mobile devices,” Rubin said. “Carriers continue to offer attractive pricing for devices, but will need to present other data-plan options to attract more customers in the future.”

The continued popularity of messaging phones and smartphones resulted in slightly higher prices for all mobile phones, despite an overall drop in the number of mobile phones purchased in the first quarter. The average selling price for all mobile phones in Q1 reached $88, which is a 5 percent increase from Q1 2009. Smartphone unit prices, by comparison, averaged $151 in Q1 2010, which is a 3 percent decrease over the previous year.

Methodology: The NPD Group compiles and analyzes mobile device sales data based on more than 150,000 completed online consumer research surveys each month. Surveys are based on a nationally balanced and demographically-representative sample, and results are projected to represent the entire population of U.S. consumers. Note: Sales figures do not include corporate/enterprise mobile phone sales.

NastyBoy: Nema to nikakve veze sa Javom (stavise, ObjC+Cocoa je daleko sofisticiranije resenje). Developeri zaista smaraju sa tim primadona nastupom, korisnike savrseno ne zanima u cemu je tvoj App napisan.

Odgovor lezi u tri slova: AT&T.

mmix: Pa realno izbor nije neki, ako neces teletabis telefon ostao je samo android.

Skaarj: Ljudi ovo su statistike vezane samo za USA, te stoga ni na koji nacin nisu reprezentativne za ostatak sveta i rano je donosti zakljucke kako je Android razvalio iPhone i ostale. Symbian je i dalje dominantan i bice jos dominantniji u blizoj buducnosti.

Methodology: The NPD Group compiles and analyzes mobile device sales data based on more than 150,000 completed online consumer research surveys each month. Surveys are based on a nationally balanced and demographically-representative sample, and results are projected to represent the entire population of U.S. consumers. Note: Sales figures do not include corporate/enterprise mobile phone sales.

NastyBoy: Tvoje ili moje preference prema programskim jezicima i platformama ne igraju nikakvu ulogu u ovoj temi

NastyBoy:Tema je market share smartphone-ova.

Android has finally done it! For the first time ever, the volume of Android devices sold beat the volume of Apple iPhones sold for a given quarter. However, the statistics are misleading and point to a somewhat hollow victory.

As my PCWorld peers have pointed out, drastically reduced pricing, and aggressive buy-one-get-one-free offers from wireless providers create a false sense of success. Imagine how the stats might compare if AT&T started offering the iPhone 3GS for $50 with a buy-one-get-one-free incentive.

Kako bre ne igraju!? Tačno je da krajnjeg korisnika ne interesuje koja platforma gura njegov smartfon, ali ga definitivno zanima izbor aplikacija. Pa i u jednoj banana republici Srbiji VIP napravi Android izazov i masa klinaca krene da štanca aplikacije.

Meni ne bi na pamet palo da iz zezanja napravim iPhone app. A to je to što gura industriju.