MEN are becoming more like women, children want to be teenagers, and we are all spending more time in our homes - these are three of the ten "mega-trends" that are shaping the future of our consumer society.
1 Age complexity
2 Gender complexity
3 Lifestage complexity
4 Income complexity
5 Individualism
6 Homing
7 Connectivity
8 Sensory experiences
9 Convenience
10 Health
http://thescotsman.scotsman.com/uk.cfm?id=1456172004




The 10 trends that will shape 2005