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ClickZ: Measuring Blog Marketing

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Goran Aničić
Goran Aničić
Novi Sad

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icon ClickZ: Measuring Blog Marketing15.01.2005. u 21:14 - pre 234 meseci
ClickZ: Measuring Blog Marketing
Citat:
Marketers eager to buy into blogs don't suffer from a lack of options. The range of entry points to advertising in so-called citizen's media may flummox some experienced online media buyers. There are standard banner ads, contextual ad products, in-post sponsorships, or even unique sole-sponsorship blog opportunities.
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IT, Mobile, Gaming online magazin
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Dragan Varagic
Internet konsultant, P2Internet
Novi Sad

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icon Re: ClickZ: Measuring Blog Marketing16.01.2005. u 07:56 - pre 234 meseci
U istom članku ima i sledećih navoda:

Citat:
There's nothing unique about the way in-page blog ads are measured and reported, according to several brands that have advertised in blogs and ad networks that represent these sites.


...

Citat:
None of these marketers reported special challenges in measuring their blog banners. That's not surprising, since banner ads can be run on blog sites just as they are on any other Web pages. However, some advertisers reported a difference in how they handle those metrics.


Imam slično mišljenje kao ovo što je prezentovano, uključujući i objašnjenje da je (pozitivna) razlika u tome što se Blog oglašavanje za sada ne koristi često pa su i efekti drugačiji u odnosu na klasično Web oglašavanje.
 
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boccio
Boris Krstović
Spoonlabs.com
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icon Re: ClickZ: Measuring Blog Marketing20.01.2005. u 12:26 - pre 234 meseci
Kad pricamo o blog marketingu, treba spomenuti i nuspojave, tj. sve veci comment spamming koji polako postaje neizdrziv, uprkos raznim blacklist filterima i ostalim mehanizmima zastite.

Na guglovom blogu (http://www.google.com/googlebl...1/preventing-comment-spam.html) se moze videti da i veliki G pocinje da se razracunava sa comment spamerima.

Da li ista na netu moze proci bez spamera...
Jeff, one day you’ll understand that it’s harder to be kind than clever.
 
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Goran Aničić
Goran Aničić
Novi Sad

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icon Re: ClickZ: Measuring Blog Marketing20.01.2005. u 21:19 - pre 234 meseci
Na žalost blog-subkultura je sa popularnošću donela i novi model zloupotreba - komentar spam, na neki način "web marketing" u najbanalnijem obliku.

Koliko je ovo velika pošast govori i udruživanje velikih Web igrača (Google, Yahoo i MSN) u zalaganju za dodavanje novog atributa Nofollow anker tagu.
ICT magazin
IT, Mobile, Gaming online magazin
------------------------------
Blog
Svakodnevnica Blog Auto blog
------------------------------

Kompjuterski e-zine
Personal magazine
 
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