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tosa
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icon DemonWare, Ubisoft - Multi-Title Deal Multiplayer Titles04.04.2006. u 06:31 - pre 158 meseci
http://www.gamesindustry.biz/news.php?aid=15828

Citat:
DemonWare and Ubisoft Ink Multi-Title Deal to Power Multiplayer Titles on All Platforms
Press release supplied by Games Press 18:31 03/04/2006

(Dublin , Ireland &ndash; 3rd April 2006 ) &ndash; Today DemonWare, the leading multiplayer technology company, announced a multi-title agreement with leading publisher Ubisoft to power multiplayer functionality across all platforms for the publisher's titles. The announcement expands the relationship between the two companies after a recent successful integration on a major project. Ubisoft are widely recognized as having some of the strongest online gaming titles across current and next-generation platforms.

&quot;Ubisoft has proven in the past few years to be an online development force, offering strong multiplayer features both on PC and console titles,&quot; said Olivier Chappe, Director-Online Technology Group, Ubisoft. &quot;The combination of our creative talents with DemonWare's innovative technology will benefit the players first and foremost with original multiplayer features on our upcoming games.&quot;

&quot;We have been working closely with Ubisoft to ensure that our suite of multiplayer tools meets their needs but is also flexible enough to adapt to changing genres and more powerful platforms&quot;, said Dylan Collins, CEO of DemonWare. &quot;Ubisoft have always seen that the multiplayer experience is one of the key defining factors in true next-generation gaming, irrespective of platform&quot;, Collins added.

DemonWare is the leading multiplayer technology company in the global computer games industry. Recent games powered by DemonWare include Call of Duty 2: Big Red One, Starship Troopers and Outrun 2006: Coast to Coast. With customers in every major geographic region and a reputation for outstanding customer support, DemonWare is the multiplayer solution of choice for all top tier publishers.
 
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icon Microsoft snaps up UK games guru - Peter Molyneux06.04.2006. u 22:03 - pre 158 meseci
Microsoft snaps up UK games guru
By Alfred Hermida
Technology editor, BBC News website


Microsoft has snapped up one of the UK's leading figures from the world of video games, Peter Molyneux.

The veteran game maker is best known for inventing the god game genre, where players control all that happens.

The purchase of Mr Molyneux's Lionhead Studios is part of Microsoft's efforts to secure exclusive titles for its new console, the Xbox 360.

"What we love about Peter is the innovation he brings," said Microsoft gaming division head Peter Moore.

The news brings to an end speculation about the future of Lionhead Studios in Surrey.

Last month, Mr Molyneux laid off 50 people, a fifth of the staff, and scaled back future projects.

The cuts followed disappointing sales of his two most recent games, Black and White 2 and The Movies.

"We are excited that we are going to be in a position to create incredible games," said Mr Molyneux of the deal with Microsoft.

He declined to say how much the software firm was paying for Lionhead, but described it as "a fair figure".

Taking risks

Some of the giants of the games industry, such as Electronic Arts and Ubisoft, were reported to have been interested in acquiring Lionhead.
But Microsoft has emerged as the victor, adding the studio to its roster of British gaming talent. In 2002, it acquired developers Rare in a $375m deal.

"We are delighted about this," Mr Moore told the BBC News website. "Not least is the fact the Peter Molyneux is probably one of the most accomplished game developers in the world.

"What we were looking for is a developer that can touch the nerve of a gamer.

"We are not afraid to take a risk. With Peter Molyneux you have someone who is able to push the boundaries."

No details are available about the games Lionhead will make for Microsoft.

But it seems likely that one of them will be a sequel to the role-playing game Fable, which Lionhead produced for the original Xbox and has sold more than two million copies worldwide.

As well as making games for the Xbox 360, Lionhead games are also expected to appear for the next version of Windows, called Vista.

Console wars

Mr Molyneux brings considerable kudos to Microsoft as the software giant seeks to compete against Sony and Nintendo in the world of game consoles.

Microsoft released its next generation console, the Xbox 360, late last year. Sony's PlayStation 3 is due out by the end of the year, as is Nintendo's Revolution games machine.

Mr Molyneux has been a pivotal figure in the British computer games industry for almost 20 years, and was made an OBE last year.

His career started at Bullfrog Studios which in 1989 produced Populous, one of the first god games.

The title gave players control over the lives of a small population of computerised people.

He left Bullfrog in 1997 to set up Lionhead Studios which was behind the ambitious and widely acclaimed game Black & White.

His most recent games were a sequel to Black and White, as well as The Movies, which let players run a Hollywood studio and create their own films.

But both PC games sold poorly, despite widespread critical acclaim for The Movies.

Mr Moore explained how Microsoft was not going to put pressure on Lionhead to play it safe when it came to future games.

"We are not going to try to bracket them into churning out a shooter," he said.

"Peter is willing to take a risk and do things differently. We will support that."
 
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icon Re: VESTI iz industrije igara11.04.2006. u 18:20 - pre 158 meseci
Citat:
Microsoft targets Eastern Europe with Xbox 360

Localised Xbox Live service planned

Microsoft plans to launch the Xbox 360 in Eastern Europe, the Middle East and South Africa via both specialist and mainstream retailers by the end of 2007, according to European Xbox boss Chris Lewis.

Speaking to the Financial Times, Lewis said that launching in new territories was a key part of company strategy with regard to securing a strong foothold in the console market before the PlayStation 3 arrives in November.

Lewis identified Hungary, the Czech Republic, Poland and Russia as key territories within Eastern Europe. He said that the Xbox 360 will go on sale in high street electronics retailers through deals with multinationals such as Media Markt and DSG International, as well as specialist retailers.

Lewis went on to say that each territory will have access to a localised version of Xbox Live, enabling them to communicate with other gamers using their own language, and that local helplines will also be established.

Europe is undoubtedly a key region for Microsoft with regard to the battle of the next-gen consoles. With the Xbox 360 performing well in the US but poorly in Japan, European sales could be the deciding factor in determining which of the big three leads the market following the release of the PS3 and Nintendo Revolution.

http://www.gamesindustry.biz/content_page.php?aid=15999

 
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icon Re: VESTI iz industrije igara - Intel Game Demo Contest -- indies should enter12.04.2006. u 17:22 - pre 158 meseci
Citat:
Intel Game Demo Contest -- indies should enter

I work for Intel as a Software Engineer, working specifically on optimizing PC games. Great job, right? At GDC we launched a contest to find great demos that show off the more advanced features of our platform. The AAA developers aren't entering, so it seems that the prizes are wide open for a small developer or a student group to win. We have two categories to enter, and first prize in each category is $30,000 and a high-end laptop. Full details at http://www.intel.com/software/gamecontest.

To summarize, the two categories are Best Threaded Game (multi-thread your game to run faster or better on a multi-core processor), and Best Game on the Go (make your game more convenient or more fun to play on a laptop). Beyond the first prizes, there are smaller cash prizes for the top three winners, and the top five winners receive licenses for all of our software development tools. Just for entering the contest, we will give you a limited-duration license for our software development tools. The contest runs until mid-August.

E-mail questions to gamecontest@intel.com. Good luck!

http://gametunnel.com/phpBB/viewtopic.php?p=1064#1064

http://www.intel.com/software/gamecontest

 
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Branimir Karadžić
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icon Re: VESTI iz industrije igara12.04.2006. u 19:07 - pre 158 meseci
CNNMoney.com ima članak o najbolje rangiranim poslovima u SAD po količini stresa, fleksibilnosti, kreativnosti i težinom ulaska i napretka u poslu.
http://money.cnn.com/magazines/moneymag/bestjobs/?cnn=yes

Posao softverskog inžinjera u industriji igara je izabran kao najbolji posao. ;)
Citat:
This man has the best job in America
Don't hate Mark Dochtermann just because he's happy.

NEW YORK (MONEY Magazine) - Mark Dochtermann, 34, director of technology, Electronic Arts: "When I saw my first computer, it was love at first sight. As a kid I spent a lot of time on a Commodore 64, writing my own programs, figuring out games, hacking.

You can learn an awful lot about programming doing that. I majored in computer engineering but never thought I could work in the game industry -- it was a dream job.

After college I sent one of my creations to a small game company. Next thing I knew, I was their programmer.

Since then I've built a career in the "first-person shooter" category with games like Duke Nukem 3D. During the tech boom, when others left games for the money in start-ups, I stayed.

I make a good living, and I'd rather work on a game I don't care for than write code for a financial company. I'm building a product that entertains. Unlike engineers in commerce or aerospace, I can push the envelope without someone getting hurt.

Still, there's stress. The worst is a bug or defect. And you can't waste time tweaking that last whiz-bang feature, given the market pressures.

But there's no better feeling than seeing your game on the shelves.

Today I manage a team of 65. The hours remain a challenge, and I still do a lot of coding. It's important to work with the group, and it's the best way to stay on the cutting edge."

http://money.cnn.com/2006/04/0...obs_moneymag_bestjob/index.htm

 
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bkaradzic
Branimir Karadžić
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icon Re: VESTI iz industrije igara17.04.2006. u 17:41 - pre 158 meseci
Citat:
65% of women, 35% of men aged 25-34 play games

According to the New York Times' interpretation of this study, 65% of women between the ages of 25 and 34 play video games while only 35% of men in that same age bracket play video games.

The big difference is that women choose to play so-called "casual games" that are commonly found on portals such as Pogo.com, MSN.com, and Yahoo.com (and Xbox Live Arcade, too) while men favor games that are sold at places like GameStop. There's no hard data on why the sexes have such different gaming preferences, but many believe it's because women favor less competitive games that lack the violence and complicated control schemes so prevalent in "hardcore" games enjoyed by men.

http://www.joystiq.com/2006/04...-of-men-aged-25-34-play-games/

 
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Branimir Karadžić
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icon Re: VESTI iz industrije igara18.04.2006. u 00:40 - pre 158 meseci
Citat:
DEVELOP NAMES TOP 100 POWER STUDIOS

Success can be determined in a number of ways, but Develop Magazine uses cold hard numbers to exhibit which studios are the 100 most successful.

http://www.next-gen.biz/index....=view&id=2748&Itemid=2

 
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Branimir Karadžić
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icon Re: VESTI iz industrije igara - GameTrove to Support Indie Devs26.04.2006. u 02:52 - pre 158 meseci
Citat:
GameTrove to Support Indie Devs

New website opens for indie/casual games

GameTrove today announced the launch of its new website, "with the objective of getting rid of the middle men and enabling players to get their games straight from the developers." The site is a free indie/casual games portal that features games submitted by the developers who made them instead of by a publisher or an affiliate.

The portal is a "great working example of a new business model, provides independent and casual game developers with a way to distribute their game without having to go through a publisher," GameTrove said in a release. "GameTrove provides players with many social features like friends, ratings, and comments to find out collectively which games are fun. Unlike other portals that take a large chunk of the profit from the developer the site is supported by ads purchased by developers. Hopefully with help from the community GameTrove can grow into a useful resource for developers and players alike."

http://biz.gamedaily.com/industry/news/?id=12515
http://www.gametrove.net/
 
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bkaradzic
Branimir Karadžić
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icon Re: VESTI iz industrije igara02.05.2006. u 06:49 - pre 158 meseci
Citat:
gamedevmap is a living map and catalog of game development organizations.

http://www.gamedevmap.com/

Kliknite na crvene tačke da vidite više informacija o lokaciji...

 
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bkaradzic
Branimir Karadžić
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icon Re: VESTI iz industrije igara02.05.2006. u 21:41 - pre 158 meseci
Citat:
Microsoft to make a physics API

Gamers, Direct Physics is nigh

By Charlie Demerjian: Monday 01 May 2006, 16:25
ALL THE TALK about physics accelerators from Ageia, Havok/NVidia and even ATI, has one thing in common, the same chaos as we had in the early 3D acceleration days. The thing that fixed that mess was MS stepping in with DirectX/Direct3D, and they appear to have done a damn good job sorting out that mess, ulterior motives aside.

As for details, well, I would expect them to come at E3, but no promises, it could still be a way off. Timing aside, it is quite real, and quite under way. Between NVidia and MS, what more do you need for market validation of the physics accelerator concept? µ

http://theinquirer.net/?article=31385

 
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Branimir Karadžić
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icon Re: VESTI iz industrije igara03.05.2006. u 18:33 - pre 158 meseci
Splinter Cell Double Agent Dev Team Diary
30 Days in photos of the Developpement Team of Splinter Cell Double Agent X360.
http://www.pbase.com/hurikan/sc4_road_to_e3&page=1
 
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Branimir Karadžić
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icon Re: VESTI iz industrije igara05.05.2006. u 20:06 - pre 157 meseci
Citat:
Postmortem: Klei Entertainment’s Eets: Hunger. It’s emotional.

Developer: Klei Entertainment Inc.
Publisher: Klei Entertainment Inc.
Number of Full-time developers: 3
Number of Contractors: 10
Length of Development: 3 years part-time to get to prototype, 9 months full-time from prototype to Gold.
Release Date: March 27th, 2006
Platform: PC (Windows)
Development software used: Visual Studio .NET, Flash, Photoshop, Maya.
Development hardware used: Various PCs.
Project Size: Released game is compressed to 19.9MB, uncompressed 50MB.

http://www.gamasutra.com/features/20060505/cheng_01.shtml

 
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tosa
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icon Judge says "non" to ex-Ubisoft exec's Vivendi move08.05.2006. u 03:12 - pre 157 meseci
http://www.gamespot.com/news/6148832.html

Citat:
Martin Tremblay this week has found himself in the spotlight--maybe a fitting place to be for someone assuming a rather grand position amid the sprawling Vivendi (formerly Vivendi Universal) organization in star-studded Los Angeles. On April 19, Tremblay was hired to be Vivendi Games' president of worldwide studios.

But that move has been tripped up by some legal maneuvering. Tremblay's former colleagues in Montreal have filed an injunction in Quebec Superior Court, according to the company. The document, an interlocutory injunction, asks that Tremblay "abstain and cease immediately, directly or indirectly, competing with applicant Ubisoft and cease immediately working, directly or indirectly, within the territories of Canada, the United States and Mexico, for his own behalf or on behalf of any third party, in any business which manufactures or commercializes video products that may compete with products sold, manufactured or developed by applicant Ubisoft."
 
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bkaradzic
Branimir Karadžić
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icon Re: VESTI iz industrije igara08.05.2006. u 19:41 - pre 157 meseci
Vesti sa E3:
http://www.e3buzz.com/
http://www.gamespot.com/e3/e3live.html


[Ovu poruku je menjao bkaradzic dana 09.05.2006. u 04:10 GMT+1]
 
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Branimir Karadžić
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icon Re: VESTI iz industrije igara08.05.2006. u 21:19 - pre 157 meseci
Citat:
Pre-E3: Poll - 40% of U.S. Adults Play Video Games

As E3 ramps up in Los Angeles, a new Associated Press and AOL poll has revealed that 40 percent of all American adults play games on a computer or a console, a significant percentage which shows the continuing importance of video games as a medium. Men, younger adults and minorities were most likely to play games, according to the poll.

The poll also yielded plenty of other results worth ruminating on - 45 percent of gamers play over the Internet, and those who do are notably more 'hardcore' than those who do not. Forty-two percent of online gamers spent four hours or more per week playing games, but only 26% of offline gamers did similarly.

The AP/AOL survey also revealed that, of those who play online games, almost one in five said they had formed real-life friendships or relationships with those they play with online, showing the use of gaming as a social activity, even when playing remotely against others.

Another notable statistic involved what the survey dubbed 'hardcore gamers' - in this case, people who play games for three or more hours per week. By this relatively low-threshold definition of the hardcore gamer, many of this group actually spent relatively little on games - 60% spent $200 or less per year.

The AP-AOL Games poll of 3,024 U.S. adults, including 1,046 gamers, was conducted by Ipsos, an international polling firm, on April 18-20 and 24-27. For the gamers, the poll has a margin of sampling error of plus or minus 3 percentage points.

http://www.gamasutra.com/php-bin/news_index.php?story=9220

 
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Slobodan Miskovic

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icon Re: VESTI iz industrije igara09.05.2006. u 09:22 - pre 157 meseci
Citat:

Sony reveals PlayStation 3 prices
By Alfred Hermida
Technology editor, BBC News website in Los Angeles

The new PlayStation 3 (PS3) will hit Japanese stores on 11 November, with the US and Europe following less than a week later, Sony has announced.

The console will be available in two versions starting at $499 (394 euros).

Sony revealed the launch details in Los Angeles ahead of this week's games expo E3.

The PS3 is the successor to the best-selling PlayStation 2 and will compete with Microsoft's Xbox 360 and Nintendo's Wii.

The machines make up the next wave of video gaming. The Xbox 360 is already available, while the Wii is due out later this year.

The three console makers are competing for the hearts and minds of gamers in an industry worth more than $25bn annually.

November date

Sony currently dominates in the home, having sold more than 100 million PlayStation 2s, so it has much riding on the new console.

It had originally planned to launch the system in the spring, but was forced to delay due to issues with its new Blu-ray DVD drive.

"We are not about cutting corners to rush a product to market," said the head of Sony game unit in the US, Kaz Hirai, at the company's pre-E3 news conference.

"The next generation doesn't start until we say it does. Today the PlayStation 3 is real."

Gamers have been eagerly waiting to hear more about the system and its price in order to decide whether to wait for the PS3 or shell out on an Xbox 360 now.

The PS3 sports a new processor called Cell which promises significant computing prowess, online connectivity and high definition graphics.

Japanese gamers will be the first to get their hands on the PS3 on 11 November. The console will arrive in the US and Europe on 17 November.

Sony also revealed the price of the console, which comes in two models. The system with a 20GB hard drive will cost $499 in the US, while a model with a 60GB will cost $599.

Exact pricing in the UK is unclear but at current exchange rates the basic model would be around £330.

Motion sensitive

The system will come with a new controller. Sony has abandoned last year's boomerang-shaped prototype and reverted to a design similar to the current model for the PlayStation 2.

One key difference is the inclusion of a motion sensor in the wireless Bluetooth controller.

In a demonstration, a virtual duck was made to jump out of the water by moving the controller upwards.

Sony is following in the footsteps of Nintendo, which has opted for a one-handed motion sensitive controller for its Wii console.

In order to satisfy gamers wanting a PS3 for Christmas, Sony said it planned to have two million units available at launch worldwide, with a further two million by the end of the year.

When Microsoft launched its Xbox 360 last November, many gamers were left frustrated by supply shortages.

The software giant has since ramped up production and has sold more than three million units, giving it a valuable head start.

Sony will also face competition from Nintendo's new machine, expected out later this year.

In the game

The exact list of games available for the PS3 at launch is still unclear. At its E3 news conference, Sony showed off playable demos of a number of titles.

These included a ninja fighting title called Heavenly Sword, an intense first-person shooter called Resistance: Fall of Man and an interactive monster card game called Eye of Judgement.

Game enthusiasts will get a chance to try out the games on the show floor once E3 opens its doors on Wednesday.

The expo is the annual showcase for the games industry, with more than 400 companies from 90 countries taking part.

Alfred.Hermida-INTERNET@bbc.co.uk


Izvor
 
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tosa
上海, 中国

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icon Take-Two Interactive Software, Inc. Establishes 2K Shanghai10.05.2006. u 09:51 - pre 157 meseci
http://www.gamesindustry.biz/content_page.php?aid=16785

Citat:
Take-Two Interactive Software, Inc. Establishes 2K Shanghai
Press release supplied by Games Press 13:26 09/05/2006

New York, NY &ndash; May 9, 2006 &ndash; Take-Two Interactive Software, Inc. (NASDAQ: TTWO) today announced that it has opened a new development studio under its 2K label in Shanghai, China. The new studio, 2K Shanghai, is completing development of the Chinese-language version of Sid Meier's Civilization: IV for the PC expected to be available later this summer.

2K Shanghai will develop new original IP and co-develop products with other 2K studios around the world. Additionally, 2K Shanghai will serve as a hub for sales, marketing, development and outsourcing opportunities in China.

&quot;There is an enormous amount of development talent in China and it is also a great market for some of our franchises,&quot; said Christoph Hartmann, President, 2K. &quot;With this studio, 2K is poised to participate in this rapidly emerging gaming market.&quot;

For more information, please visit http://www.2Kgames.com.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is an integrated global developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC, PlayStation&reg; game console, PlayStation&reg;2 computer entertainment system, PSP&trade; (PlayStation&reg;Portable) system, Xbox&reg; and Xbox 360&trade; video game and entertainment systems from Microsoft, Nintendo GameCube&trade;, Nintendo DS&trade; and Game Boy&reg; Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes products in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, London, Paris, Munich, Madrid, Vienna, Milan, Sydney, Breda (Netherlands), Auckland, Shanghai and Tokyo. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.
 
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icon Re: VESTI iz industrije igara11.05.2006. u 09:26 - pre 157 meseci
Citat:

Sony defends PlayStation 3 models
By Alfred Hermida
Technology editor, BBC News website in Los Angeles


Sony has defended its decision to offer two versions of its forthcoming PlayStation 3 (PS3) games console.

Senior Sony executive Phil Harrison said the models were aimed at different types of consumers.

The games giant has been criticised for offering a lower end model without several significant features.

The console is due to go on sale in November, with prices starting at $499 in the US and 499 euros (£341) in Europe.

HD concerns

Sony announced the launch date and price for the PS3 at a big news presentation at its studios in Culver City in Los Angeles.

At the time it only talked about the difference in the size of the hard drives. The basic model has a 20GB drive, while the model costing $599/599 euros comes with a 60GB one.

Only later, after detailed press releases were distributed, did it become apparent that there were other key differences.


The lower end model lacks wi-fi, a slot for memory cards and, in particular, a port to hook up a HDMI connecter high-definition programmes.

The decision to offer a model without HDMI has raised concerns about the high-definition compatibility of the PS3.

Mr Harrison shrugged off these fears, insisting that the both models would offer full HD output.

"What we should be clear about is that the functionality is identical in both machines," he told the BBC News website. "There is no difference in what the machine does."

"It's just that the technical method of extracting audio and video from the devices is slightly different," said Mr Harrison, who heads up Sony Computer Entertainment worldwide studios.

He said the decision to offer two versions was designed to give consumers a choice.

"Some people might be interested in the PS3 primarily and exclusively as a games system, whereas other users might look at it as a multimedia hub in the home, which is games and music and movies and other digital content."

Xbox rivals

Speaking personally, Mr Harrison said he would buy the high end model.

It seems likely that PlayStation fans looking forward to the new system may do the same thing.

When rival Microsoft launched its Xbox 360 console last November, it offered a basic model and a higher-end model.

But gamers shied away from the cheaper version in favour of the more expensive one.

Microsoft has sold more than three million Xbox 360s worldwide since its debut.

It has set itself a target of 10 million by the time the PS3 appears in stores in an attempt to steal a lead over Sony.

But Mr Harrison said he was not worried by the figures from Microsoft.

"I doubt they will achieve that," he said

"I think the clear advantages of the PS3 will mean that this product is very well accepted in the marketplace.

"We have a great brand and fantastically loyal consumers."

Japanese gamers will be the first to get their hands on the PS3 on 11 November. The console will arrive in the US and Europe on 17 November.

Pressed on whether Sony would meet this deadline, Mr Harrison said the company would not have specified a date unless it could, adding that manufacturing of the console was starting.

Alfred.Hermida-INTERNET@bbc.co.uk


Izvor: http://news.bbc.co.uk/2/hi/technology/4760553.stm
 
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bkaradzic
Branimir Karadžić
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icon Re: VESTI iz industrije igara13.05.2006. u 17:03 - pre 157 meseci
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Casual games get serious

The game industry appears to have found its answer with so-called "casual games," a category of software-based entertainment that includes word and puzzle games, board games and even some classic arcade titles. While not new, the casual-games industry is enjoying a renaissance driven by advertising dollars and the ubiquity of mobile devices.

"The video game industry year after year is exceedingly good at pumping out action films," says Alexis Madrigal, an analyst at market research firm DFC Intelligence. "Casual games are a step in the direction of coming up with (the equivalent of) comedies and romantic comedies."

Citat:
But what casual games lack in hipness, they make up for by being cheap to make, addictive and highly profitable.

The North American market for casual games is expected to grow from an estimated $281 million in sales this year to $1.15 billion in 2011, according to DFC. Globally, thanks to the popularity of these games in China and Korea, the market is already closing in on $1 billion in annual sales.

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bkaradzic
Branimir Karadžić
ArenaNet
Seattle, WA

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icon Re: VESTI iz industrije igara - PC Game Boxes Getting a Makeover22.05.2006. u 04:48 - pre 157 meseci
Citat:
PC Game Boxes Getting a Makeover
IEMA aims for a standard look to mimic console game packaging.

You know how Xbox 360, PS2, and GameCube games all have distinct branding regarding their cases? Logos on them that clearly distinguish them from other packaging so as the consumer will not mistakenly purchase a PSP game when he really needed it for the Nintendo DS? The IEMA, Interactive Entertainment Merchants Association, released today a new standard icon and box in hopes of formalizing the appearance of PC videogame packaging.

This updated, standardized look will make its first appearance on Madden '07, in hopes that such a high-profile title will cause other companies to quickly fall in line.

http://www.1up.com/do/newsStory?cId=3150938
http://www.iema.org/IEMA-release-0519.pdf

 
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